In the balance

The challenge

Inspiring patients, providers and consumers to believe isn’t easy. Purchase decision in the health & wellness space are often accompanied by larger obstacles and life-altering realities – and in some cases, lives are truly in the balance.

Our approach

We expertly balance clinical insights with emotional engagement, tailored to the needs of the audience and designed to deliver memorable moments that foster change.

Our clinical work

Delta Air Lines

Improving employee participation and engagement
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Delta Air Lines
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Davita

Changing the conversation around kidney care
Davita
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Walmart

Positioning pharmacy as a destination for people with diabetes
Walmart
TideSmart has been a trusted partner to McKesson for nearly 10 years. They deliver excellence in the level of service and marketing expertise they provide our independent network of pharmacies (Health Mart) and have truly become an extension of McKesson’s marketing team. I value the partnership our two companies have built and am proud of the work on which we’ve collaborated. Michelle Gilliam - Health Mart Pharmacy (McKesson)
Having previously served as an executive at leading pharma, medical device, and CPG companies, I’ve seen the impact of smart marketing and integrated campaigns firsthand. Now that I’m tasked with challenging larger competitors, I feel fortunate to have found TideSmart Health. In helping bring this product to launch, their commitment to innovation, speed, cost efficiency, and this new brand’s success has matched our own – and they’ve done amazing work on our behalf. Carl Ward – HTL-Strefa